In a city where attention is the hardest currency to earn, and every corner already speaks in ads, standing out means moving differently. Byte’m Brownie Bites isn’t just another snack brand—it’s a new wave of indulgence: bold, bite-sized, and built for the modern New Yorker. With “BITE. ME.”, Byte’m wanted to bring its unapologetic energy to the streets, meeting people where they actually live, walk, and crave.

MetroMesh Media made that possible—turning everyday delivery riders into moving storytellers across Times Square, SoHo, and beyond. Together, they launched a citywide campaign that made sweetness impossible to ignore, proving that when culture moves, so should your brand.